Case Studies


Over a 30+ year career, Andrew Gotley has many remarkable achievements helping business owners and managers. Here are a selection of the success stories from Andrew’s career as a consultant and manager.

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Creating a Multi-Million Dollar Machinery Import Business from Scratch

Late 2008, I was employed by Wirtgen Australia to develop a business unit around the Kleemann Crusher and Screen range of products. In 2006, the Wirtgen Group, a family owned and managed German organisation, had purchased the Kleemann company and had then commenced integrating Kleemann into the Wirtgen Group. Part of the integration process was to launch the Kleemann machinery range into the Wirtgen Group subsidiaries around the world. Wirtgen Australia was to commence supplying Kleemann machinery in 2009.

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Company Turn Around

Early 2014, I was employed by Cornelius Inc. to manage the Australian business unit, Cornelius Australia Pty Ltd. In 2013, Cornelius Australia performed poorly with sales around 50% of the set budget, made a loss and losing market share. There were a number of reasons for the result including macro issues such as poor market conditions and internal problems around the product and service. Thus, my role was to address the problems and return Cornelius Australia to profit within one year.

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Customer Testimonials

"During his tenure Andrew provided strong leadership with the Australasia region despite being in a challenging environment. His management style with his team & customers together with his commercial expertise resulted in a 20% YOY growth. Andrew will always be a valuable contributor of any organisation he works with."
Frederick Lim
Managing Director APAC, Cornelius INC
"It is with pleasure that I commend Andrew to prospective clients. His work ethic and polite demeanour always effect positive results in his business activities. It is a pleasure to associate with Andrew and rendering him assistance is always reciprocated with gratitude. Honest and sincere, he is exactly the style of professional we all want."
Wayne Fernie
Business Development Manager, SJ Crushing
"Andrew has been a huge help to our Business. His help and abilities with the project management side of our business has been Brilliant. Andrews strengths in planning have already seen immediate results with Hills Uniforms and we have formed a long-term relationship due to this"
Michael Liaropoulos
Owner, Hills Uniforms
“I engaged Andrew of ASG Strategies to help me identify the critical issues in my business, then focus on techniques to address these issues. After an intense program, the problems were overcome with systems introduced to ensure they won’t reoccur. My business has now returned to normal operations and is now growing. I recommend Andrew’s business coaching approach to help any small business owner to grow their business.”
Phillip Quach
Director, RTW Rehab